Moroccan Rugs: A Love Story

I’ve been obsessed with Moroccan rugs since my first visit to Marrakech back in 2011! My husband was born and raised in Marrakech; I was just visiting his family for the first time and just fell in love with everything handmade! I wanted to bring back so many things for myself and then realized he knew many artisans. That’s when the idea sparked. I created Baba Souk in 2012 with a mission to offer the most exquisite rugs and home decor accessories, aiming to turn your home into a colorful place of joy and happiness, one rug at a time!

Sorting through Piles of Rugs

I love to go through piles and piles of rugs and handpick the most amazing ones. I’ve always been the type of girl who finds the best dress at Winners or the coolest piece of vintage clothing. What can I say? I love to find gems! Now, after more than 10 years in this business, we’ve also developed great relationships with artisans. This enables us to create our own Moroccan rug designs. As a former clothing designer, this is my jam, and I’m having fun with the process, despite all the obstacles and challenges that come with creating and crafting our own rug collection.

Durability Meets Sustainability

I love Moroccan rugs for so many reasons, but one of the main reasons is their durability. I’m very sick & tired of our throw-away culture, I’m done with cheap stuff that stays nice for only a couple of months! It’s irritating and it’s very bad for our planet. Yes, buying an expensive rug can be daunting, but when it’s gorgeous and you know it will last for at least a decade, you know it’s the right choice, especially for our planet.

My Personal Faves – Moroccan cotton rugs

colourful morrocan rugs

Did you know our cotton rugs are made of leftover fabric scraps from clothing factories? Yes, you’ve read correctly, there are tons of fast-fashion clothing factories in Casablanca, and the fabric scraps from factories are recycled into rugs! This always blows my mind! Each little piece of cotton fabric is hand-knotted to the weft of the carpet creating colorful patterns and the most fun texture. Babies and kids are usually mesmerized by our cotton rugs and love to step on them!

As a designer, I love to use them in kid’s bedrooms. The cool part is they’re very versatile! They will adapt to your kid’s decor for many years to come. They’ll look super cute near a crib, then switch up the decor and make it work for bigger kid decor, a teenager, and yes, even an adult! Their versatility is remarkable.

moroccan rugs cotton baba souk

Our cotton rugs are easy to care for; you can wash them in the machine or with a water pressure machine in your backyard using cold water and laundry soap. Learn all about our best tips for taking care of your rug right here.

Classic Wool Rugs – Timeless Comfort

Our Beni Ourain rugs are what we love to call our classic rugs. They’re super cozy, 100% wool rugs that will never go out of style. Characterized by white wool and black lines or diamonds, I’m sure you’ve seen them before. The sad part is that they have been knocked off by all the big retailers. But it’s easy to tell when it’s not the real thing. Moroccan rugs are hard to duplicate because they are 100% handmade. A machine-manufactured rug is just too straight, too white, too shiny, and has so much less appeal. Our handmade Moroccan rugs are the coziest thing you’ll ever step on. Super thick and hand-knotted with luxurious wool, they are definitely superb.

moroccan rugs wool beni ourain

Top Choice for Architects and Designers

Known to be architects’ and designers’ top choice, these minimalist rugs are made to last a lifetime. I love to use these classic rugs in the bedroom as they bring so much coziness to a space. They’ll make your room feel warm and inviting while keeping your toes happy when you hit the ground first thing in the morning.

Dotted Wool Rugs – A Fun Take on the Classic

The dotted wool rugs are a fun take on this classic. They have a feminine edge that makes them super-designed with a touch of sassy! We love to use the dotted rugs in the living room; they will jazz up any decor. They’re also beautiful in a bedroom. The Funfetti rug is a rug we created with baby nurseries in mind. They are EXTRA cute!

Moroccan Wool Rugs, beni ourain rug with black dots

beni ourain rug with colourful dots

Colorful Wool Rugs – Art in Every Yarn

Our colorful handmade wool rugs are considered pieces of art. The beauty of their color gradient is hard to explain with words! As much as we try to take the best picture we can, they are so much more amazing in real life! Each and every rug is absolutely unique. If you fall in love with these one-of-a-kind rugs, grab it! I’ve had so many disappointed clients who have been eyeing the rug and imagining it in their homes. Then when they’re finally ready to grab it, it’s gone! I know how disappointing it can be. These gradient beauties are impossible to replicate and add an artistic touch to your home. However, they sell out fast, so don’t hesitate if you find one you love.


moroccan rugs colourful wool baba souk

Customizing Your Moroccan Rug

We make lots of custom rugs for our clients. Sometimes clients fall in love with a particular rug and can’t find the size they need. Or they’ve had their eye on a rug, and now it’s sold out! Their heart sinks, and they want this exact rug (I’ve told you to grab it fast! haha). We also work with designers who are looking to create a unique rug or need to incorporate a special color in the design. We love to create the rug of your dreams! If you’re interested in creating a custom rug, please email us and provide some details about the rug you’re considering and the size you require. We’ll get back to you with feasibility, pricing, and lead time.

Introducing Baba Souk Rugs

After years of attempting to replicate our own rugs through Moroccan artisans, I realized that the artisans face significant challenges in the manufacturing process due to their lack of proper equipment. Their work is 100% handmade and purely improvised and artisanal. We finally decided to start making our own designs of machine-washable bath mats and machine-washable kitchen runners in India. It turned out to be a beautiful compromise. It’s still a fair trade product as we work with a small manufacturer and make sure to pay them fairly, and treat them with respect and kindness. We still care a lot about the product quality and aim for durability. I personally test the rugs at home with my kids, wash them a ton of times and make sure they’re robust!

Runner rugs kitchen, machine washable Baba Souk

bathroom rugs absorbant bath mat


How to Choose Your Moroccan Rug

Selecting the right Moroccan rug is an emotional experience. Let your heart guide you; when a rug sparks joy and captures your emotions, it’s the one. These rugs represent investments in joy and conversation starters that people will cherish for years to come. I personally also love to recommend clients! Send us an email with a picture of your space; I’d love to recommend the best rug options for your decor.


For common questions regarding ordering a rug on Baba Souk’s website, please visit our FAQ section. Please feel free to email us with any questions you may have; we love to help!

Rug Care Instructions

For all our best tips on taking care of your rug, visit this page.

Join the Fun!

For inspiration on styling Baba Souk rugs in your home, visit our Instagram page. We also love it when clients send us pictures of their beautiful homes!